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What Were the Best Investments Each Year?

Annual Top-2 Rankings — Sector ETFs, Gold & Treasuries — 2001 to 2025

Top 2 performers each year — 2001 to 2025

The table below shows the #1 and #2 ranked assets by total return for each calendar year, along with whether the S&P 500 finished that year up or down. Sector ETF returns include dividends reinvested.

Year #1 Sector #2 Sector S&P 500

Sources: Yahoo Finance (XL sector ETFs), Visual Capitalist (Gold), iShares (TLT), Slickcharts (S&P 500 total return). XLC launched 2018; XLRE launched 2015. TLT 2001 figure estimated from long-bond index. Not financial advice.

Top performers — up market years only

In the 20 years where the S&P 500 posted a positive total return, XLK (Technology) leads with 8 appearances. Gold, XLE (Energy), and XLC (Communication Services) each appear 6 times. The high concentration of tech and growth sectors reflects the post-2009 bull market that rewarded momentum and mega-cap dominance. Note how XLF (Financials) and XLY (Consumer Discretionary) also performed well in up markets, but fell away almost entirely in down years.

Up years: 2003 · 2004 · 2005 · 2006 · 2007 · 2009 · 2010 · 2011 · 2012 · 2013 · 2014 · 2015 · 2016 · 2017 · 2019 · 2020 · 2021 · 2023 · 2024 · 2025  ·  Total: 20 years
XLK 8, Gold 6, XLE 6, XLC 6, XLY 5, XLF 5, XLB 4, XLU 3, XLV 3, XLRE 2, TLT 1, XLI 1, XLP 0.

Top performers — down market years only

In the 5 negative S&P 500 years (2001, 2002, 2008, 2018, 2022), the picture narrows dramatically. Gold appeared in the top 2 all 5 times. US Treasuries (TLT) appeared 3 times. Only XLU (Utilities) and XLE (Energy) managed a single top-2 appearance among equity sectors — both in 2022. Every other sector scored zero in a down year, including traditionally defensive names like XLP and XLV.

Down years: 2001  ·  2002  ·  2008  ·  2018  ·  2022  ·  Total: 5 years
Gold 5, TLT 3, XLU 1, XLE 1, all others 0.

Not financial advice. Past performance is not indicative of future results.

How to read these rankings

Each year, we ranked all tracked assets by their total return (price change plus dividends reinvested) and awarded 1 point to whichever asset ranked #1 and 1 point to whichever ranked #2. A score of 12 means an asset led the field or came in second in 12 of the 25 years tracked. The assets covered are: XLE (Energy), XLF (Financials), XLK (Technology), XLV (Health Care), XLU (Utilities), XLI (Industrials), XLB (Materials), XLP (Consumer Staples), XLY (Consumer Discretionary), XLC (Communication Services, from 2018), XLRE (Real Estate, from 2015), Gold (spot price returns), and TLT (iShares 20+ Year Treasury Bond ETF).

The gold story: 25 years of resilience

Gold's 12 top-2 appearances across 25 years is the record in this analysis. Its consistency comes from a distinctive feature: it tends to rise when financial stress is elevated (2001, 2002, 2008, 2018, 2022) but also benefits from dollar weakness and commodity cycles during economic expansions (2003, 2005, 2006, 2007, 2009, 2010, 2020, 2024, 2025). The only extended losing streak for gold was 2013–2015, when the post-crisis equity rally and rising rate expectations suppressed the metal.

Technology's dominant run post-2017

XLK posted 8 top-2 appearances, but they are heavily concentrated in specific eras. The 2003 recovery (+38.1%), the 2009 rebound (+51.3%), and then an unbroken string from 2017 through 2025 — interrupted only by the 2022 rate-shock selloff where XLK lost 27.7%. The post-2020 AI infrastructure buildout, cloud computing dominance, and the concentration of Apple, Microsoft, and Nvidia in XLK drove its outsized returns in 2020 (+43.6%), 2023 (+56.0%), and 2024 (+21.6%).

Energy's two distinct cycles

XLE's 8 top-2 appearances split cleanly into two chapters. The first: the 2003–2007 global commodity supercycle when crude oil rose from under $30 to over $140 per barrel, producing XLE returns of +25.8%, +33.9%, +40.2%, +18.1%, and +36.9% across those years. The second: the post-COVID energy shortage and Russia-Ukraine supply disruption that sent XLE to +53.3% in 2021 and +64.2% in 2022 — the single largest annual return of any tracked asset across the entire 25-year dataset.

Why Consumer Staples never led

XLP is often described as a defensive sector, but defensive in the context of sector rotation means it falls less than average during downturns — not that it leads in absolute terms. XLP's best years in absolute return were 2013 (+26.7%), 2019 (+27.6%), and 2014 (+15.5%), but in each of those years, faster-growing sectors posted much larger gains. In down markets, XLP tends to outperform most equity peers in relative terms, but Gold and TLT still top it in absolute return. The result is a sector that consistently finishes in the middle of the pack, never reaching the top 2 in any of the 25 years analyzed.

What sector ETF has the best long-term performance?
By top-2 appearance count over 25 years, Gold leads with 12, followed by XLK (Technology) at 9 and XLE (Energy) at 8. By raw total return over the full period, XLK has delivered the highest cumulative return of the equity sector ETFs, driven by the technology mega-cap era from 2017 onward.
What was the best performing ETF in 2022?
XLE (Energy) was the clear winner in 2022 with a total return of +64.2%, fueled by surging oil and gas prices following the Russia-Ukraine war. XLU (Utilities) was the only other asset in positive territory at +1.4%. Every other sector ETF, Gold (-0.4%), and TLT (-31.2%) fell that year as the Federal Reserve raised interest rates aggressively.
What was the best performing ETF in 2023?
XLK (Technology) led in 2023 with +56.0%, followed closely by XLC (Communication Services) at +52.8%. The AI-driven rally, led by Nvidia's extraordinary gains, powered both sectors. The S&P 500 returned +26.3% that year.
How does sector rotation work?
Sector rotation is the practice of moving investment capital between stock market sectors based on economic cycle positioning. Early cycle recoveries often favor XLY (Consumer Discretionary) and XLF (Financials). Mid-cycle expansions tend to lift XLI (Industrials) and XLB (Materials). Late cycle and inflationary environments favor XLE (Energy) and real assets like Gold. Defensive sectors like XLU, XLP, and XLV are favored as growth slows. The data on this page shows how inconsistent these patterns can be in practice.
Is gold better than stocks long term?
By top-2 appearances, Gold leads all assets across 25 years. However, top-2 appearances measure consistency of leadership, not absolute cumulative return. XLK and a diversified S&P 500 index have delivered higher total cumulative returns than gold over the 2001–2025 period. Gold's edge is in diversification and downside protection, not in outperforming stocks over full market cycles.

Sources & References

This page is for informational and educational purposes only. It does not constitute financial advice. Past performance is not indicative of future results. Always conduct your own research before making investment decisions.